about us
Meet the Team
We are a team of strategists, designers, and innovators helping organizations navigate change and build better futures.
Our Core Team
Our team includes experts in strategy, design, and organizational transformation. We’ve worked with Fortune 500 companies, startups, and mission-driven organizations to unlock new growth, future-proof strategies, and create meaningful change. We take our work seriously—but we also bring curiosity, creativity, and fresh thinking to everything we do.
Justine Bassett, M.S.
The Visual Strategist
How She Helps Clients:
Justine helps organizations design future-ready strategies that align with their business goals, customer needs, and emerging market trends. A technology geek with an MS in International Diplomacy, she’s spent years navigating complexity and leading transformation. Named a Mainer of the Year for her impact, she now helps organizations of all kinds build resilient, forward-looking strategies.
Outside Work:
You’ll likely find her outside – running, hiking, or chasing adventure in the outdoors.
Superpower:
Superpower:
John Austin, PhD
The Systems Thinker
How He Helps Clients:
A PhD in Organization Studies, John helps leadership teams cut through complexity, align around a shared vision, and implement systems that make innovation stick. He teaches at Wharton, Duke, and Penn State and has advised Fortune 500 companies on leadership, transformation, and change management.
Outside Work:
When he’s not decoding organizational behavior, he’s enjoying his home on a Maine island.
Superpower:
Tina Pratt
The Innovation Illustrator
How She Helps Clients:
Tina is a seasoned designer and illustrator with expertise in branding, UX, web design, and visual storytelling. With a degree in Sequential Art from the Savannah College of Art and Design, she brings a unique ability to translate strategy into clear, impactful visuals that make ideas stick. Whether designing intuitive user experiences, crafting compelling brand identities, or creating illustrations that tell a deeper story, Tina ensures that innovation doesn’t just happen, it’s seen, felt, and remembered.
Outside Work:
When she’s not designing, Tina is restoring a ’38 Dodge Humpback, creating comics, or exploring the New Hampshire woods with her twin sister, Jenny.
Superpower:
Our Extended Team
Julia and Lindsey Coit
The Talent & Leadership Architects
How They Help Clients:
Capital H Consultants specializes in leadership development, team alignment, and talent optimization. Certified in Predictive Index, they use science-backed tools to help organizations understand their people, drive engagement, and create cultures where innovation thrives. From training programs to executive coaching, they ensure that great ideas don’t just happen—they’re executed by teams built for success.
Why They’re Part of the Extended Innovation Team:
Because even the boldest strategy needs the right people to bring it to life.
Superpower:
Why This Work Matters
Why This Work Matters
We believe innovation is a galvanizing force—one that delivers measurable results for organizations while inspiring creativity and collaboration. Too often, leaders have to focus on today’s challenges, leaving little time to explore what’s possible for tomorrow. Our mission is to help organizations design bold futures with clarity and confidence while reigniting joy in the process.
We’ve seen firsthand how innovation—when done right—transforms not just organizations but the people within them. My team and I have helped companies uncover new revenue opportunities, align leadership, and energize employees with skills that outlast any single project. When people experience the thrill of solving challenges in new ways, momentum builds. A single well-designed pilot can spark excitement, drive action, and create lasting change.
While innovation can lead to sweeping transformation, it doesn’t have to start big. The right first step—a pilot, a success story, a shift in perspective—can spark positive change across an organization. That optimism—the power to grow and thrive—is at the heart of everything we do.
Curious about what might be possible for your organization?