Work is changing. Where do you need to start?

I design better ways to work, with AI and with each other, so people shape what comes next instead of having it happen to them.

Find your starting point

Justine Bassett standing in front of a colorful painted mural beside a yellow stool

Start with the work

AI at Work

Redesign the work around what technology can now do.

For teams ready to move beyond experimenting with AI. We map the work people actually do, find where AI can genuinely help, and build practical new ways of working together.

Sound familiar?

You've bought the tools. Leadership has said, "Use AI." But most people are still using it like a chat window, if they're using it at all.

Explore AI at Work →

Start with the people

Humans at Work

Redesign the conditions people need to work well through change.

For teams doing hard work through uncertainty and change. We help teams name what's draining them, work with emotion and energy instead of around it, and redesign how they work together.

Sound familiar?

Cuts. Reorganizations. Uncertainty. People are tired. Meetings feel different. The usual conversation about burnout isn't helping.

Explore Humans at Work →

Sometimes a session is all a team needs. Often it uncovers something worth redesigning, and I stay to build it with you. Not sure where to start? Let's talk.

Justine beside a long wall covered in colorful sticky notes from a workshop, arm raised in celebration

Behind both doors

Nobody sits through these sessions.

Whether the change is a new tool or a new reality, people take part from the first minute. They map their own work, move, build, and decide, and the thinking ends up on the wall where everyone can see it.

Every session is designed for your team's real situation and ends with something people can use on Monday: a prototype, an agreement, an experiment, or a clear next step.

What people say

"I've been to a hundred of these workshops. This was one of the best."

A participant at the Finard Properties offsite, Pepperell Mill, Biddeford

"They challenged us to look closely at where we are and where we need to go… We now have a living, working strategic plan to guide us into the future."

Bill Kany
EVP & Chief Risk Officer, Saco & Biddeford Savings Institution

"Justine helped our nurses see themselves as innovators… Our team left with not only a strong prototype but also the confidence and leadership mindset to continue driving innovation."

Kathleen Sheehan-Tarte
Director of Nurse Education, MaineHealth

About Justine

Justine Bassett, smiling, in a warm office

I'm Justine Bassett, an experience designer and strategist based in Maine. For 30 years, I've designed experiences that help people take part in something new.

I've led technology teams, redesigned how the Smithsonian's National Museum of Natural History develops visitor experiences, and founded the University of New England's Office of Innovation. Different rooms, same job: take something new and intimidating, make it make sense, and help people feel capable shaping it.

Named a 2022 Mainer of the Year by Maine Magazine.

See more of my work →

What's changing for your team?

Tell me a little about your organization and what's going on. A 20-minute conversation is usually enough to know where to start.

justine@wedesignfutures.com