design

what’s next

Change isn’t a threat – it’s an opportunity. I help leaders and teams innovate with clarity, confidence, and lasting impact.

design

what’s next

Change isn’t a threat – it’s an opportunity. I help leaders and teams innovate with clarity, confidence, and lasting impact.

I founded We Design Futures because I believe innovation isn’t abstract – it’s deeply human.

With 25 years of experience leading transformation across industries, my mission is simple: help you solve high-stakes challenges, energize your team, and embed innovation into the way you work—so it drives real, lasting results.

Justine Bassett

Founder, We Design Futures

our methodology

JoyLab: Transforming Potential into Performance

Through JoyLab, we revolutionize how teams collaborate and innovate. Our methodology transforms burnout into momentum, ideas into action, and innovation into a daily habit—not a one-off event.

Future-Ready Thinking

Anticipate change, navigate uncertainty, and design bold strategies that keep you ahead of the curve.

Innovation That Works

Move beyond brainstorming. Co-design solutions, rapidly test ideas with customers, and implement strategies that drive measurable impact.

People-Powered Success

Harness behavioral insights to build high-performing teams, enhance collaboration, and make smarter decisions.

how we help

Our Services

01

Future-Ready Strategy

See around corners. Anticipate industry shifts, explore multiple future scenarios, and build a strategy that keeps you ahead of change – not just reacting to it.

02

Customer Experience & Innovation

Create products, services, and experiences that people love! We help you uncover hidden opportunities, rethink the customer journey, and design for impact.

03

Employee Experience & Growth

When employees feel empowered, they think bigger, collaborate better, and drive change. We help teams build the skills and  confidence to make innovation happen.

featured projects

Innovation In Action

We help teams move from ideas to action – delivering real results across industries. A few examples:

Healthcare

Prototyped a microlearning app with a nurse education team to improve real-time decision-making and patient care.

Banking

Created future scenarios for a $1B community bank, and guided leadership in designing a future-ready strategy.

Non-Profit & Cultural

Redesigned the visitor experience at a national museum, using human-centered innovation to increase engagement.

As I look back on a tumultuous year, our work with you was truly a highlight. I now believe we have a strong direction for our company.

Judi Danforth, Founder, Danforth Pewter

We help you design what’s next.

Most businesses don’t struggle because they take risks – they struggle because they wait too long to adapt. The future belongs to those who think differently, move boldly, and take action.

We help you turn ideas into impact – so the future isn’t just imagined, it’s built. Ready to think beyond business as usual?